Jell-O doesn't work

I'm in the middle of trying to get my hair to a shocking pink color. Our grocery store doesn't have sugar free Kool-Aid in the color I want (unless I want to purchase enough to yield several gallons, which I don't) so I called A White Bear and she and I decided that Jell-O (sugar free, of course) might be a viable option.

It's not. While my hair does feel ridiculously good, it is still brown. I started to freak out just a little about 5-minutes into the process because my hair actually started to "set". I was worried that if I left it for a full 30-60 minutes I would be in big, big trouble- as in never-get-a-comb-through-my-hair-ever-again.

SO! The Tonklings and I are going to head up to the beauty supply store to traumatize the woman that works there a little more and I'm going to shell out $4 for a perfect shade of pink.